- 1946-1979

Eureka, let’s try offering some fabric!

The Sportswear Store, having moved around the corner to Howard Street, grew and prospered, managed and staffed by founder Annie Isaacson’s extended family including her husband, children, nephews and eventually grandchildren (yup, Peter is a grandkid!). Also on staff were lots of local sewing, knitting and fashion enthusiasts, many who remember the Sportswear Store fondly as their first job.

The Isaacson twins were sewers themselves so when the clothing manufacturers offered to sell them their leftover fabric, the twins experimented with a fabric department. Realizing that more and more customers were sewing, crafting and decorating their homes, gradually clothing began to take a back seat to the extensive inventory of fabrics, yarns and sewing supplies the store now offered.