- 2009-2010

Peter I. goes on the road and has a brainstorm!

After Fabric Place closed, Peter Isaacson went on the road as a fabric sales rep. Representing some of the companies he had bought from in the past, Peter had the opportunity to visit fabric retailers and designers in many corners of the country. Hearing again and again how his former customers were lost without Fabric Place, an idea began to take hold – what about a new fabric store in the Boston area where Peter could offer the terrific fabrics he found in the marketplace at really affordable prices? Unlike other stores, Peter’s new store would offer high-quality fabrics for fashion, quilting, home decorating, upholstery and yarns all under one roof.

By 2010, the idea became a reality when Peter found the perfect space for his new store at the Cloverleaf Mall in Natick. Well, it wasn’t exactly the perfect space to begin with. Formerly unoccupied, the large space needed extensive construction (including an elevator and new stairwell) to create the modern, attractive store Peter envisioned. It took nearly a year to assemble the fabrics, build the new store, now aptly named Fabric Place Basement, and to organize the huge warehouse/stockroom that houses the store’s vast inventory.